Samsung Launches Galaxy S3
Samsung launched their Galaxy S3 smartphone in Europe on Tuesday in an event that was attended by various stakeholders and organizations from the smartphone industry.
This sleek device is expected to pose a serious threat to other players in the market such as Apple, Nokia and BlackBerry that are now pondering the next move after the launch. Galaxy S3 easily integrates with other Samsung products and incorporates both Apple and BlackBerry features in one powerful operating system.
It runs on Google’s Android 4.0 (Ice Cream Sandwich) software that has a couple more apps added to make it look fresh. These include apps that enable the phone to respond to a user’s gestures and another for voice recognition to respond to simple voice commands, called S- voice.
The Android beam is also said to be much improved allowing for data transfer rates of a little more than 5Mbps, between two S3 phones. The South Korean company seems bent on dominating the smartphone market having recorded impressive sales figures for 2012. With the new improvements made to Android 4.0 on the S3, Samsung will ensure they remain at the helm of the Android market as well.
The new phone comes with functionality for visualization, enterprise security solutions and active Exchange sync messaging. Moreover the S3 comes with a proximity sensor known as the smart stay that responds when a user makes eye contact with the display screen thus keeping the screen active.
Another unique feature that is incorporated in this phone is the direct call that will dial a contact if you raise the phone close to your ear when you happen to have been in the middle of messaging that particular person. It also comes with a movie application known as the Quickflix that allows users to have access to unlimited movies on the go. You will of course need to pay for a Quickflix account subscription for access.
The processor is well up to the task of handling these new applications and allowing for heavy multitasking with its powerful 1.4GHz Quad Core processor.
According to Tyler McGee, vice president of telecommunications with Samsung Australia, the company had decided to invest heavily in shifting the image of the Galaxy S3 to one that both serves the needs of the consumer and at the same time being equally attractive.
And to this end the company hyped up its product through the well publicized launch to create a frenzy reminiscent of Apple product launches. Samsung has already emerged as the biggest market share holder of the smartphones beating the nearest rival Apple iPhone in the first quarter of 2012 sales.
The display on the S3 has quite literally reinforced Samsung’s position by extending to 4.8 inches, much bigger than the 3.5- inch display mounted on the iPhone 4s. Samsung Galaxy S3 comes in models with 16GB, 32GB and 64GB internal storage memory.
The launch is to be followed by a massive multi- million dollar campaign to sensitize the world about the new product and will use TV and social media as its major sources of communication.
The phone is yet to make a debut in Kenya although it’s rumored that it might hit Safaricom shops in about a fortnight and will start selling at Ksh. 59,999 a piece.
Samsung Galaxy S3 is sure to set tongues wagging and going by the craze in Europe, Australia and India, a rush might follow when it finally becomes available in Kenya.