Safaricom, NTV are the biggest Kenyan Brands: latest Facebook Statistics
According to Socialbakers.com, Kenya is ranked 71st in the World in terms of the number of Facebook users. In the last three months alone, about 21,360 new Facebook accounts have been created, bringing the total number of users to a remarkable 1,346,360.
The same statistics also indicate that in Africa, Egypt has the highest number of Facebook users with a massive 10,736,080 accounts. That number is almost equal to the entire population of the Republic of Chad and about 8 times the number of Facebook users in Kenya.
South Africa follows Egypt and is position 34 in the world with 4,604,540 Facebook accounts. Morocco has 4,318,840 subscribers at position 38 followed closely by Nigeria at position 39 with 4,258,780 users.
Tanzania narrowly missed a spot in the top 100 by pulling in at position 101 with 464,800 accounts while Uganda settled in at position 105 with 399,800 Facebook users.
In Tanzania’s case, it barely comes as a surprise that there are less than half a million people in Facebook considering that their conventional nature is to converse in Swahili. Many social media fanatics can be found in the popular Jamii forums chatting away in Swahili.
The cost of Facebook advertising in Kenya
According to the report, Businesses and Social media marketing firms in Kenya are spending an average of Ksh.34.85 per click on Facebook ads and Ksh.9.35 every time their ads are displayed 1,000 times.
The Top 5 Brands in Kenya
Safaricom is the biggest brand in Kenya, going by the number of its Facebook followers. Safaricom commands a mammoth crowd of about 131,006 followers, which accounts for about 9.73% of the total number of Facebook users in Kenya.
Sony Mobile Kenya, previously Sony Ericsson Kenya, follows closely at 37,340 followers. Nokia East Africa (25,780 followers), Travelling Kenya (22,826 followers) and YU Kenya (18,744 followers) complete the list of the top five.
Despite Airtel and Orange being widely popularized in every Kenyan village, they have fewer numbers of Facebook followers compared to a brand like YU which appears to be the obvious underdog.
They command a customer base of 4,272,964 and 2,889,910 network subscribers respectively according to the latest report by CCK.
Top 5 Media Houses in Kenya
NTV Kenya takes the top spot with an estimated 21.54% of all Facebook users in Kenya or about 289,964 Facebook followers. To many competing media houses, this is rather an eye watering figure. Just to show how big this number is, Socialbakers.com indicates that Afghanistan has 291,320 Facebook users
Easy FM has 235,271 Followers, Citizen TV Kenya (199,717), KTN Kenya (171,022) and lastly Capital FM Kenya closing the list with an impressive 125,300 Facebook likes.
Facebook Demographics in Kenya.
In general, 64% of Facebook users (about 861,670) in Kenya are male. Female users add up to 484,690 or about 36% of the total number of users in Kenya.
About 40% of Facebook users in Kenya or about 525,080 to be exact are in the 18-24 age group. They are followed closely by users in the 25-34 age group.
The age distribution is as follows:-
- 13-15 years: 2%
- 16-17 years: 5%
- 18-24 years: 39%
- 25-34 years: 31%
- 35-44 years: 10%
- 45-54 years: 4%
- 55-64 years: 1%
- 65+ years: 8%
Additionally, in the last three months, the 16-17 age group accounted for the majority of about 21,360 new accounts created. The 16-17 age group mainly comprises high school students and high school graduates.
Disclaimer. Statistics may vary from day to day