How to get customer approvals as a Kenyan Internet Entrepreneur
What could be triggering all the inaction witnessed today from customers and prospects? You may have this nagging question, why does my business suck at finding that customer who will hit the buy button? Worry no more, a solution awaits you ahead, and it’s simple.
What is the problem?
Advertisements have fed up customers! Some bore them to inhuman mental conditions. Your long submission form that is full of questions is cumbersome and makes them give up your free prize. Think of the unrelated content you subject them to. Before they can order, you want everyone to see your company is qualified, but what about the bother it becomes to someone who already knows much about your product? Picture yourself as a customer, having to put up with a long list of things you must “indulge with” first before making a purchase, things that add gloom to your prospects of finding a solution to that pinching problem.
That is what is referred to as crap marketing. Crap marketing happens with online mailing lists, all for the promise of a free mind-blowing eBook that turns out to be a gateway for spamming clients’ mailboxes, and they end up hating you forever for that mistake on your part.
Some of the instructional manuals that come with these unsolicited mail are plain old scams or at best misleading literature. There is no point of giving out three ways of doing something, and offering the rest as a paid option, when the first three don’t work; no one buys more failure.
The way through a taut customer
The following is the most efficient way of getting customer approvals in conformity to the best marketing techniques:
It is almost a matter of common acceptable business sense that customers like trying out free samples. Take the example of a smartphone app, use the following tale as an illustration of the point made thereafter.
Mary is a freelance writer and a mother of two girls aged five and seven. She desires to increase her job’s productivity, and so she goes to the Google Play market and checks out a few apps. She gives herself one day with each, and finally settles for one whose design is intuitive; it lacks intrusive icons, has essential functionality and seems clever at the task of getting her writing ideas where she wants them.
She sends her work to her computer and an online account, because she changes devices often. No day passes without her app coming in handy on the web or on her phone. She’s now so fond of it that she bought the pro version and went on to update on her Facebook timeline, which is visible to 2000 friends, that it was the best thing she ever did to her career. A teacher commented that the same happened to him three days prior to Mary’s announcement.
Solve a need
Solving Mary’s productivity problem is what drove the marketing and product manufacture of Evernote, the now must have app for creative workers. If you sell a lie, you will pay more to have the lie prevail in the market, then pay more to try to stop the increasing discontent in the market. You will hire people, buy more products and do many other things that make you a Goliath, very big and mighty but vulnerable to a mere pebble.
Emulate Stepan Pachikov, the developer of Evernote. The Russian’s brilliance shines; his app seduces the user to buy a premium version, without advertising and global sales teams or submission forms.
How to make people ask, how did they do that?
- Understand the basics of your business and know what your customers want.
- Come up with a checklist that you must follow to meet the needs of your customers, define them, and leave everything else or someone else to solve.
- Keep rinsing and repeating until your customers outgrow you, or you become larger than the pond.